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Home » Topics » Beverage News

Beverage News
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Starbucks opens $70 million Evolution Fresh facility

New plant will quadruple juice production
October 9, 2013

Starbucks Coffee Co., Seattle, officially opened its new $70 million state-of-the-art Evolution Fresh juicery in Rancho Cucamonga, Calif.


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Skyy Vodka named official vodka of Treasure Island Music Festival

Vodka brand creates themed cocktails for San Francisco event
October 9, 2013

Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.


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Budweiser Brewmasters’ Project Twelve returns with three new beers

Last year’s program resulted in Budweiser Black Crown as permanent brand extension
October 8, 2013

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, is bringing back Budweiser Brewmasters’ Project Twelve on Oct. 28.


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Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content
October 8, 2013

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.


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7UP hosts fourth ‘Live it Up with Enrique’ promotion

Fans can win tickets to Latin Grammy Awards, VIP Enrique Iglesias concert
October 7, 2013

As the official beverage sponsor of the Latin Grammy Awards for the fourth consecutive year, Plano, Texas-based Dr Pepper Snapple Group’s (DPS) 7UP brand is giving its fans a chance to “Live it Up with Enrique.”


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness
October 7, 2013

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Constellation Brands releases Q2 2014 financial results

Beer acquisition bolsters sales success
October 3, 2013

Victor, N.Y.-based Constellation Brands Inc. reported a successful second quarter of its 2014 fiscal year following the integration of its newly acquired brewery operations. As a result of the Mexico City-based Grupo Modelo U.S. beer business acquisition, the company recorded a $1.6 billion non-cash gain on the re-measurement to fair value of the company’s original 50 percent interest in Crown Imports LLC, Chicago. In addition, the consolidation garnered $763 million of incremental net sales, boosting overall consolidated net sales for the quarter.


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Nielsen study examines seasonal popularity of pumpkin flavor

Data reflects on 2012 sales, projects successful 2013
October 2, 2013

According to New York-based Nielsen, pumpkin-flavored seasonal foods and beverages are appearing on store shelves and menus earlier this fall than in previous years. This early arrival might set the seasonal flavor up for another successful season, it suggests.


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PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
October 1, 2013

Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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Margaritas named top adult concoction of the summer

On-premise beverage sales measured from June through August
October 1, 2013

With 20.5 percent share of the market, Margaritas were identified as the top adult beverage concoction of the summer, according to Restaurant Sciences Inc.


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