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Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

At Buffalo Trace Distillery, flood waters have now completely receded, granting access and allowing for clean-up and recovery efforts to happen throughout the entirety of campus.  

To encourage people to take time off guilt-free, gut-healthy iced tea brand Halfday is giving away cash prizes to make the most of their unused PTO.

Coffee Bros., a U.S.-based specialty coffee roaster, is urging the federal government to exempt coffee from the newly imposed tariffs.

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 4-7 at the Anaheim Convention Center.

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 

Beyond the vinyl record, The Soundtrack to the High Life platform will continue throughout the year with a variety of music experiences. 

Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.