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Alkaline Water Co. to acquire AQUAhydrate

Transaction expected to bring significant strategic, financial benefits

Scottsdale, Ariz.-based The Alkaline Water Co. Inc. and Los Angeles-based AQUAhydrate announced they have entered into a definitive agreement and plan of merger under which Alkaline will acquire all of the issued and outstanding shares of common stock and preferred stock of AQUAhydrate in an all-stock transaction.


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Dewar’s announces new series of innovative cask-finished whiskies

Caribbean Smooth to be first release in whisky series

Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.


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G Fuel Raspberry Lemonade

G FUEL announces new limited-edition flavor

HYPE SAUCE will be available through company’s website

New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.


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Heineken US Open

Heineken taps former tennis stars for U.S. Open giveaway

Consumers get chance to return serve against Roddick, Davenport

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.


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New Amsterdam, Barstool Sports launch flavored vodka

Pink Whitney vodka inspired by NHL-star Ryan Whitney

Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.


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Apothic Sparkling Red

Apothic releases first limited-edition wine offering

Apothic Sparkling Red now available nationwide

Apothic Wines, a brand of Modesto, Calif.-based E.J. Gallo Winery, announced the national release of its first-ever limited-edition Apothic Sparkling Red, available at wine retailers beginning today, Sept. 3.


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Brockmans Gin Holiday Carton

Brockmans Gin holiday gift pack returns

Carton designed to mirror Brockmans’ tactile bottle

Brockmans Gin, New York, is bringing back its gift carton in time for the 2019 holiday gift-giving season, providing shoppers with a convenient gifting option and retailers with a gift package to drive incremental sales during the busy holiday season, the company says.


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Tanqueray Orange Gin

Tanqueray Sevilla Orange hits Florida market

Brand commissions mural in Miami's Wynwood art district

Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.


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Caribou Coffee RTD Beverages

Caribou Coffee releases ready-to-drink sparkling beverages

Caribou Bou-sted Caffeinated Beverages derives caffeine from coffee beans, ginseng and guarana extract

Caribou Coffee, Minneapolis, is unveiling its own twist on flavor-infused sparkling beverages with a line of ready-to-drink cans and in-store handcrafted beverages. 


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