Seattle’s Best Coffee, a wholly owned subsidiary of Starbucks Corp., Seattle, launched its first-ever integrated, multi-channel advertising campaign and debuted the brand’s “Anywhere Great Coffee is Needed” strategy. The first
Sara Lee Corp., Utrecht, The Netherlands, announced a new five-year initiative to boost its sustainable commodity program for coffee. The company has pledged to more than triple its purchase of
PepsiCo, Purchase, N.Y., announced that Pepsi will be the exclusive beverage sponsor of “The X Factor,” the upcoming Fox Broadcasting Co., Syco Television and FremantleMedia North America talent competition series.
The Brewers Association, Boulder, Colo., announced its board of directors voted to change its definition of “craft brewer.” The term “craft brewer” now includes any independent brewery that produces up
Dunkin’ Donuts, Canton, Mass., launched a new multi-million dollar integrated advertising and marketing campaign that celebrates its consumers’ dedication and passion for its coffee.The campaign features “everyday Joes” and is
Coca-Cola Enterprises (CCE), Atlanta, said it expects to achieve 2011 comparable and currency neutral earnings per diluted common share growth in a range of 10 to 12 percent. The company
Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that it has successfully completed its acquisition of Van Houtte, or LJVH Holdings Inc., for an aggregate cash purchase price of
Beam Global Spirits & Wine Inc., Deerfield, Ill., made donations of 1,000 meals to military families at Fort Hood, Texas; Fort Campbell, Ky.; and Naval Station Great Lakes, located near
Paula Boggs, executive vice president, general counsel and secretary of Starbucks Coffee Co., Seattle, was named to the newly formed White House Council for Community Solutions by President Barack Obama.
The Coca-Cola Co., Atlanta, announced that it is collaborating with Chromocell Corp. for research on flavor innovation. This partnership agreement includes the discovery and development of sweetness enhancers, natural sweeteners
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