Powerade will feature Guillermo “Memo” Ochoa, the star goalkeeper for the Mexican national soccer team in its first integrated marketing campaign created exclusively for U.S. Hispanic consumers. Powerade Latino, as
Anheuser-Busch, wholly-owned subsidiary of Anheuser-Busch InBev, announced the installation of a solar array on the roof of its Newark, N.J., brewery. The array of more than 3,000 photovoltaic solar panels
Dr Pepper Snapple Group (DPS), Plano, Texas, announced its partnership with KaBOOM! – a national non-profit dedicated to saving play. The DPS partnership with KaBOOM! will result in 10 new
Green Mountain Coffee Roasters Inc.(GMCR), Waterbury, Vt., completed its purchase of Diedrich Coffee Inc., Irvine, Calif., for approximately $300 million. “We are pleased to welcome Diedrich Coffee to the GMCR
Seattle’s Best Coffee, a part of Starbucks Corp., Seattle, introduced a new brand identity, including a new logo. The brand also will be available at AMC Theatres in July. The
SABMiller’s South African subsidiary South African Breweries Limited (SAB) has invested about $22.5 million in the FIFA Soccer World Cup. The funds have been invested in infrastructure in South African
The Federal Trade Comission concluded an investigation into Waterbury, Vt.-based Green Mountain Coffee Roasters Inc.’s tender offer for Diedrich Coffee Inc., paving the way for Green Mountain to acquire the
The Coca-Cola Co., Atlanta, celebrated its 124th birthday on Saturday at the 2010 Shanghai World Exposition with a musical performance to unveil the soundtrack of the company’s marketing campaign for
POM Wonderful, Los Angeles, released POMx Antioxidant Recovery, a combination of concentrated POM Wonderful 100 percent Pomegranate Juice and POMx extract. Designed to meet the recovery needs of trained
Fruit2O water, a brand of Sunny Delight, Cincinnati, is partnering with the American Diabetes Association to help promote the fight to stop diabetes. As part of its “Small Changes, Lifelong
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