Package makeovers have become increasingly popular during the economic downturn as a tactic to refresh a brand for consumers. This month, Minute Maid, Miller High Life and Arizona Iced Tea
Jones Soda Co., Seattle, will distribute its sodas in Wal-Mart’s approximately 3,800 U.S.-based stores. The partnership increases Jones’ total retail outlet distribution by nearly 10 percent, the company said. Jones
PepsiCo, Purchase, N.Y., plans to invest an additional $2.5 billion in China during the next three years. The newly announced investment is in addition to the $1 billion investment the
Snapple, a brand of Dr Pepper Snapple Group (DPS), Plano, Texas, will offer two teas created by the finalists of television’s “The Celebrity Apprentice,” musician Bret Michaels and actress Holly
Odwalla, Half Moon Bay, Calif., launched its third annual Plant a Tree Program, which is a partnership between The Coca-Cola Co.-owned juice brand and America’s State Parks. The program allows
The Healthy Weight Commitment Foundation (HWCF) joined First Lady Michelle Obama and the Partnership for a Healthier America in announcing its new pledge to reduce 1.5 trillion calories by the
Powerade will feature Guillermo “Memo” Ochoa, the star goalkeeper for the Mexican national soccer team in its first integrated marketing campaign created exclusively for U.S. Hispanic consumers. Powerade Latino, as
Anheuser-Busch, wholly-owned subsidiary of Anheuser-Busch InBev, announced the installation of a solar array on the roof of its Newark, N.J., brewery. The array of more than 3,000 photovoltaic solar panels
Dr Pepper Snapple Group (DPS), Plano, Texas, announced its partnership with KaBOOM! – a national non-profit dedicated to saving play. The DPS partnership with KaBOOM! will result in 10 new
Green Mountain Coffee Roasters Inc.(GMCR), Waterbury, Vt., completed its purchase of Diedrich Coffee Inc., Irvine, Calif., for approximately $300 million. “We are pleased to welcome Diedrich Coffee to the GMCR
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