Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage News

Starbucks seasonal varieties support communities

September 13, 2011

Starbucks Corp., Seattle, is celebrating its commitment to communities by launching a charitable whole bean coffee blend, offering discounted whole bean coffees and bringing back fall favorites.  

The company is bringing back Gold Coast Blend – Morning Joe Edition, a partner and customer favorite whole bean coffee, in Starbucks U.S. retail stores. Beginning Oct. 4, Gold Coast Blend – Morning Joe Edition will feature a $5 donation card to DonorsChoose.org allowing customers to donate directly to a school classroom project of their choice. DonorsChoose.org is an online non-profit organization that allows public school teachers across America to post classroom needs online and gives individuals the ability to contribute directly to a specific project.

Gold Coast Blend – Morning Joe Edition was introduced in grocery stores in 2009 to honor the company’s relationship with MSNBC’s “Morning Joe” program and the shared interest in education and community involvement.

“We are pleased to continue to combine our unique relationship with MSNBC to highlight examples of innovative approaches to strengthening communities where educational support is critical,” said Cecilia Carter, vice president of global diversity, community and government affairs for Starbucks Coffee Co., in a statement. “In addition to supporting DonorsChoose.org, every month ’Morning Joe’ features one individual who is a champion for education, utilizing new ideas to create a positive impact on local education and local communities. Additionally, ‘Morning Joe’ will broadcast live from select schools across the country to showcase educators and communities making a difference.”

Starbucks also is encouraging customers to discover or rediscover the variety of flavors of Starbucks whole bean coffees. Now through Oct. 2, customers who buy any two Starbucks packaged coffee or Starbucks Via Ready Brew at participating grocery stores will receive an offer for a $5 Starbucks Card eGift redeemable online.

The company also is bringing back the Pumpkin Spice Latte for its eighth season. Additionally, for a limited time, customers can choose from a broad selection of Salted Caramel beverages, including the new Salted Caramel Mocha.

“This is the time of year when customers transition from the care-free days of summer to the more familiar routines of fall,” said Annie Young-Scrivner, global chief marketing officer for Starbucks Coffee Co., in a statement. “Starbucks is the destination for helping customers move into the fall season with the warmth of our handcrafted, personalized beverages, breakfast and lunch options, or afternoon treats.”

Returning again for the 17th year in stores is the Starbucks Anniversary Blend. Starbucks Anniversary Blend is a spicy, complex and full-bodied coffee made with a blend of Asia-Pacific coffees, including aged Sumatra, the company says. It retails for $14.95.

KEYWORDS: coffee

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Starbucks to launch K-Cup Portion Packs in November

    See More
  • Starbucks introduces two community partnership stores

    See More
  • REBBL Immunity

    REBBL adds immunity support to 4 varieties

    See More

Related Products

See More Products
  • GlobalData_Consumer.jpg

    Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water

  • GlobalData_Consumer1.jpg

    Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

  • GlobalData_Consumer.jpg

    Beer Consumption (Volume and Growth) Forecast to 2021 - North America

See More Products

Events

View AllSubmit An Event
  • May 8, 2025

    The Future is Functional: How to Support Focus, Attention, and Mental Energy with Non-Stimulant Beverages

    On Demand In this webinar, Cognizin® brings over 30 years of clinical research to share how its citicoline ingredient can take beverages to the next level. 
View AllSubmit An Event
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing