Arizona rolls out smaller can multipacks
May 24, 2011
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Arizona Beverages USA LLC, Woodbury, N.Y., extended its packaging mix for Arizona Iced Tea to include 12-packs of 11.5-ounce cans, which are made by Rexam.
The new packaging is available in Arizona Iced Tea and Arnold Palmer Half & Half Iced Tea-Lemonade. It joins the company’s lineup that includes its signature single-serve 23-ounce can that is popular in convenience stores, the company says.
The company hopes the new package option will increase the reach of its flagship brand, it says.
“We are pleased to provide our consumers with even more ways to enjoy their favorite tea beverage,” said Don Vultaggio, chairman of Arizona Beverages, in a statement. “Our continued partnership with Rexam allows us to expand our packaging portfolio to include 11.5-ounce cans, making it even easier to store and consume Arizona Iced Tea at home or on-the-go.”
The new packaging is available in Arizona Iced Tea and Arnold Palmer Half & Half Iced Tea-Lemonade. It joins the company’s lineup that includes its signature single-serve 23-ounce can that is popular in convenience stores, the company says.
The company hopes the new package option will increase the reach of its flagship brand, it says.
“We are pleased to provide our consumers with even more ways to enjoy their favorite tea beverage,” said Don Vultaggio, chairman of Arizona Beverages, in a statement. “Our continued partnership with Rexam allows us to expand our packaging portfolio to include 11.5-ounce cans, making it even easier to store and consume Arizona Iced Tea at home or on-the-go.”
