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With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair. 

Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say. 

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says. 

The Beverage Forum once again descended upon the Windy City this year. Presented by New York-based Beverage Marketing Corporation (BMC) and Beverage Industry, a publication of Troy, Mich.-based BNP Media, the 2016 annual conference welcomed more than 150 attendees April 26 and 27 at the Westin River North in Chicago.

Available nationwide this summer, Mamma Mia, Puglia, Italy, announced the nationwide, U.S. launch of Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and — and of course, delicious food, the company says.

Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.