Beverage News - Articles - Page 210

Miller Lite, Chef Aaron Sanchez partner for summer campaign

Video series highlights grilling recipes featuring domestic beer brand

May 23, 2017

Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season.

Jack in the Box introduces signature Coca-Cola Freestyle beverage

Jumpin’ Jack Splash available at more than 2,200 foodservice outlets

May 22, 2017

Jack in the Box, San Diego, unveiled its new signature beverage: Jumpin’ Jack Splash.

Reyes Holdings, The Coca-Cola Co. announce letter of intent

Reyes Holdings to expand into California and Nevada

May 16, 2017

Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.

White Coffee partners with Jim Beam Bourbon for new coffees

New coffee line available in 5 varieties

May 16, 2017

Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.

7UP, Trisha Yearwood partner to create new recipes

Musical artist/cookbook author develops beverage and marinade recipe using soft drink brand

May 15, 2017

7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.

Pabst opens new craft brewery, beer garden

Pabst Milwaukee Brewery opened April 12

May 15, 2017

The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.

NWNA names new CEO

Fernando Mercé assumes role as president, CEO

May 15, 2017

Nestlé Waters North America (NWNA), Stamford, Conn., announced that Fernando Mercé has been named president and chief executive officer of the company. He assumed the position May 1.

Lithium Technologies releases State of Social Engagement Report

Engagement among brands down from last year

May 11, 2017

San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers.

Red Bull Summer Edition Grapefruit Twist

Red Bull releases summertime limited release

Grapefruit Twist variety available through Labor Day

May 9, 2017

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist.

Folgers, Chris Young announce winners of jingle contest

Winners of contest hail from California

May 9, 2017

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., partnering with Grammy-nominated country music star Chris Young, announced the winner for its 2017 Folgers Jingle Contest.