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Deschutes Brewery, Portland, Ore., announced its collaboration with Dovetail Workwear, also based in Portland, to help further the mission of encouraging women to enter and succeed in non-traditional occupations, it says.

By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.

This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer. 

D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.

Blake Lively announced the launch of Betty Buzz, a new line of non-alcohol, sparkling mixers made from clean ingredients.

AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.

As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.

New York-based Thirstie announced Thirstie Digital Consumer Insights, an ongoing data intelligence report geared toward online shopping patterns for alcohol consumers. The company released its first report focused on tequila and mezcal finding that single suburbanites make up nearly one third of online category sales with 30.25% share.

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.