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Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.

Golden Grail Technology, Weston, Fla., announces its acquisition of Trevi Essence Water. Trevi Essence Water was sold in high-end supermarkets and grocery chains such as Food City, Publix and Wayfield. Golden Grail entered into an agreement with Barebrick Beverage Co., Inc. to acquire Trevi Water Brand Assets and Intellectual Property, i.e., formulas, distributor lists, trademarks, etc.

Dallas-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced its partnership with San Francisco 49ers Quarterback Trey Lance — the brand’s first NFL ambassador. 

Sugarlands Distilling Co., Gatlinburg, Tenn., announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.  

Just in time for the season of giving, and in celebration of the 10-year anniversary of his iconic, chart-topping holiday album “Christmas” as well as new holiday music videos for hits “Let It Snow” and “It’s Beginning To Look a Lot Like Christmas,” bubly is giving a very special gift to singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé.

Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.

Old Tennessee Distilling Co., Kodak, Tenn., has released Sid’s Select, a limited-edition, Premium Tennessee Butcher’s Bourbon as the culmination of a seven-year dream. 

Small Brewery Sunday, the national beer holiday created by the Boulder, Colo.-based Brewers Association (BA), returns for its third year on Nov. 28. The annual celebration encourages beer lovers to support their local breweries, brewpubs, and taprooms — small businesses that contribute to local communities and economies during the holiday season and beyond.

DRY Soda Co., Seattle, announced the debut of a new sophisticated sparkling beverage: Botanical Bubbly Reserve.