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Sapere Auda

Constellation invests in Sapere Aude Sparkling Wine

Minority stake is latest investment through Focus on Minority Founders initiative
June 10, 2021

Through Constellation Brands Ventures’ Focus on Minority Founders initiative and commitment to invest $100 million in African American/Black, Latinx and minority-owned businesses by 2030, Constellation, Victor, N.Y., announced that it has acquired a minority stake in Sapere Aude Sparkling Wine.


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MTN DEW

MTN DEW Baja Blast returns with new varieties

CSD brand adds room spray collection, new merchandise
June 8, 2021

This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.


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SodaStream

SodaStream, Laverne Cox partner in support of Pride month

Animated film starring Cox, limited-edition SodaStream kits released as part of campaign
June 8, 2021

SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”


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Cured Leaves Tea

Online tea company delivers ethically sourced African tea blends

Black-owned, woman-owned and veteran-owned Cured Leaves Tea Co. offer yoga, break work, tea workshops
June 7, 2021

Cured Leaves Tea Co., Baltimore, launched its online tea company to offer top-quality loose-leaf teas carefully cultivated and ethically sourced from the heart of Africa and mindfully blended for the ultimate tea drinking experience, it says.


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Stillhouse Unbreakable

STILLHOUSE launches Unbreakable Summer Challenge

Marketing campaign offer 4 ways for consumers to win Ultimate Weekend Adventure prizes
June 4, 2021

STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can't follow all summer long.


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Anheuser-Busch

Anheuser-Busch campaign encourages Americans to get vaccinated

Brewer will offer its biggest beer giveaway to eligible adults
June 2, 2021

Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.


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Shoezie

Miller Lite, New Balance partner for Father’s Day celebration

Limited-edition Shoezie will keep beers cold, supported
June 1, 2021

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.


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Fairtrade

Fairtrade America partners with 6 certified brands to encourage consumers

Choose Fairtrade. Choose the Planet highlights benefits of Fairtrade products, promotes giveaway
June 1, 2021

Fairtrade America, Washington, D.C., announced it has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with people and the planet in mind.


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Whole Foods Market

Whole Foods Market releases plant-based trend predictions

Retailer’s trends council highlights plant-based products, ingredients for this summer
May 28, 2021

Whole Foods Market, Austin, Texas, revealed its first-ever plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise and hands-on work with emerging and existing plant-forward brands to inform the predictions.


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Reed's Inc.

Reed’s Extra Ginger Beer now in aluminum cans

Ginger beer brand expands into Walmart with mixer sets
May 27, 2021

Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.


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