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Penelope Bourbon introduced Apple Cinnamon Old Fashioned, a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor, it says.

This holiday season, Champagne house Piper-Heidsieck debuts its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.

Gunpowder Irish Gin announced the launch of Gunpowder Irish Gin with Italian Fig & Laurel. 

Morningside Brands Inc. announced that it has founded a brand partnership with platinum-selling country music artist Riley Green on Duck Club Bourbon, a new premium whiskey brand.

In the spirit of service and just in time for the holiday season, Green River Distilling Co. will offer free, personalized labels that turn bourbon bottles into lasting tributes and an unforgettable gift.

Brown-Forman announced the U.S. launch of New Mix, Mexico’s No. 1 ready-to-drink (RTD) cocktail, it says.

Nirvana, founded by beverage veteran Ingrid Smith, introduced its ready-to-drink (RTD) sparkling coconut water cocktails.

The NACS Show once again set an attendance record for its respective host city, following record crowds in Atlanta (2023) and Las Vegas (2024). The tradeshow featured beverage manufacturers, highlighting their current and upcoming innovations.

Volio Imports, New York, a leading national importer of premium Italian wines, announced the addition of Marengo to its growing portfolio of Italian producers.

Hornitos Tequila unveiled its Reserve Line with two new premium expressions joining the award-winning portfolio of tequilas: Hornitos Cristalino Reserve and Hornitos Añejo Reserve.