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Home » Topics » Category Focus » Wine & Spirits

Wine & Spirits
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Maker's Mark Airport Series

Maker's Mark launches airport-exclusive series

Staff Beverage Industry
July 17, 2026

Maker's Mark announced a global travel retail exclusive series featuring custom, city-inspired labels designed by acclaimed artist Alexandra Pacula. 


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Fireball Sneaks, Stash Flask

Fireball drops Fireball Sneaks, Stash Flask

Flask holds up to four shots
Staff Beverage Industry
July 17, 2026

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.


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 Bright State functional wines

2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets

Premixed cocktails lift spirits market, while wine seeks to find new footing
jessica Jacobsen
Jessica Jacobsen
July 16, 2026

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.


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Owls Brew Functional Non-Alcoholic Mixers

Owl’s Brew Functional Non-Alcoholic Mixers

July 16, 2026

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. 


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Seagram's Apple Pie

Seagram’s 7 Crown Apple Pie

July 14, 2026

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand. 


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el Jimador Tequila Spritz

el Jimador Tequila Spritz

July 10, 2026

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.


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Hornitos Jarritos

Hornitos Tequila, Jarritos collab on flavor pack

Staff Beverage Industry
July 9, 2026

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.


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BuzzBallz Twang Chapz

BuzzBallz unveils Tropic Tang flavor, ‘Twangy Chapz’ contest

New flavor rolling out at retailers nationwide
Staff Beverage Industry
July 8, 2026

To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz.


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Plymouth Honey Gin

Plymouth Honey Gin

July 8, 2026

Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey.


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Avaline Marcelo Gomes Label

Avaline releases limited-edition label with artist Marcelo Gomes

Staff Beverage Industry
July 1, 2026

Avaline’s French Rosé debuted a limited-edition label featuring a photograph by Paris-based artist Marcelo Gomes.


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