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Jack Daniel's Country Cocktails (JDCC), Lynchburg, Tenn., announced the launch of its newest flavor: Southern Citrus. The new Southern Citrus will hit shelves across the United States this month.

The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.

Aris Vodka Corp. launched its self-titled vodka.

Titan Craft Cocktails launched its self-titled line of ready-to-drink (RTD) craft cocktails: the Old Fashioned, the Negroni and the Boulevardier. 

Buckshee launched its self-titled line of bourbon. 

Two Brothers Brewing Co. launched a new line of canned vodka sodas in three flavors: Blackberry Lime, Mango Pineapple and Meyer Lemon.

Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka. 

Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.

As consumers begin to gear up for spring, their thirst for premium liquor also is gearing up. In the Readers’ Choice: New Product poll for March, Beverage Industry readers’ selected Stillhouse Classic Vodka as their favorite new product release.