Ready-to-drink alcohol beverages see increased incidence
May 28, 2019
This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”
Limited-edition labels available on Marlborough Sauvignon Blanc 2018
May 24, 2019
New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.
Anniversary release supported by integrated marketing campaign
May 14, 2019
JUSTIN Vineyards & Winery, Paso Robles, Calif., commemorates the 30th anniversary of JUSTIN Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The vintage wine showcases the distinct character of Paso Robles and is sealed with a "30th year" anniversary capsule in celebration of the release, the company says.