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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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DeAndre Ayton

DeAndre Ayton partners with Shamrock Farms

Basketball player to represent protein beverage
December 18, 2018

Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.


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Dancing Naked - Wild Tonic

Wild Tonic Dancing Naked Hard Jun Kombucha

December 6, 2018

Good Omen Bottling LLC’s Wild Tonic released its latest hard kombucha product: Wild Tonic Dancing Naked, a 7.6 percent alcohol-by-volume Hard Jun Kombucha.


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Mother Matcha

Mother Matcha

November 28, 2018

Mother Matcha LLC released its self-titled ready-to-drink (RTD) matcha lattes with coconut milk. 


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Nubrain

Nubrain California Cannabis Nootropics Beverage

November 26, 2018

Tesla Nootropics Inc. launched Nubrain California Cannabis, a functional feel-good beverage, the company says.


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Direct Wines Inc. launched its Wine Lovers’ Advent Calendar for wine and Christmas enthusiasts. - Beverage Industry

Beverage brands continusously roll out new campaigns to coincide with sports, holidays

November 21, 2018
The NHL announced a partnership with New Amsterdam Vodka, making the company the official vodka of the NHL. Direct Wines Inc. released a holiday advent calendar for wine lovers around the nation.
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Vanilla Oak Kombucha

Vanilla Oak Kombucha

November 21, 2018

Back by popular demand, Brew Dr., a brand of Townshend’s Tea Co., released its Vanilla Oak Kombucha for the winter season, the company says. 


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Pervida Calm - Beverage Industry

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular
Taylor Karg - Beverage Industry
Taylor Karg
November 20, 2018
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
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fairlife snack drinks

fairlife smart snacks

November 20, 2018

fairlife LLC, a brand of The Coca-Cola Co., launched fairlife smart snacks, a collection of snack-sized beverages designed to curb hunger in between meals, the company says. 


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Koe Kombucha

KÖE Organic Kombucha

November 13, 2018

Stratus Group Beverage launched the latest product in its portfolio: KÖE Organic Kombucha. 


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PepsiCo Nutrition Greenhouse

PepsiCo unveils Nutrition Greenhouse North America lineup

Emerging food and beverage brands to participate in optimization program
November 12, 2018

PepsiCo Inc., Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its first collaborative accelerator program in North America. Each of the 10 participating startups will receive $20,000 in grant funding and participate in a six-month business optimization program. The Nutrition Greenhouse program is designed to accelerate the growth of these startups with personalized mentorship from experts at some of PepsiCo's leading and emerging brands.


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