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Boom Boom Energy

Boom Boom Energy Drink

October 18, 2018

Tempire Group, manufactured under a license from Argo Food & Beverage International, introduced its new beverage, Boom Boom Energy Drink. 


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Soylent launches multipack in 2 varieties

Target, Walmart to carry new packaging format
October 9, 2018

Los Angeles-based Rosa Foods, the makers of Soylent, announced that two of its ready-to-drink flavors — Cacao and Cafe Vanilla — will now be offered in an 11-ounce Tetra Pak, as part of a four-count multipack. The new packaging will retail in both Walmart and Target, which will enable the brand to reach the masses at thousands of Walmart and Target locations, the company says.


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Sober Up

Former Red Bull UK CEO launches new drink line

Brand promotes liver health, assists hangovers
October 9, 2018

Former Red Bull UK chief executive officer (CEO) Harry Drnec is set to launch a new detox beverage line called Sober Up to help reduce the toxic effects of alcohol, boost mental clarity and help prevent hangovers, the entrepreneur says.


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PepsiCo Nutrition Greenhouse

PepsiCo launches Nutrition Greenhouse program in North America

Accelerator program seeks 10 start-ups in US, Canada
September 6, 2018

PepsiCo Inc., Purchase, N.Y., announced the launch of its Nutrition Greenhouse accelerator program in North America, an innovation initiative designed to discover and support emerging brands in the food and beverage sector. The North American program follows the launch of PepsiCo's Nutrition Greenhouse in Europe, now in its second year.


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L.A. Libations invests in Cave Shake

Beverage accelerator joins Cave Shake Board
August 31, 2018

Los Angeles-based Cave Shake, innovator of a ready-to-drink (RTD) ketogenic shake, announced its partnership with beverage accelerator L.A. Libations.


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WTRMLN SLCE Lineup

WTRMLN WTR adds non-refrigerated line

WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018

WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.


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