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Kona goes to cans

Kona Brewing Co., Kailua-Kona, Hawaii, announced plans to offer its Longboard Island Lager in 12-ounce cans by mid-March.
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Coors Light to recognize African-American community leaders

Chicago-based MillerCoors brand Coors Light partnered with 100 Black Men of America Inc., a national organization committed to enhancing educational and economic opportunities for African-American men, for the Coors Light Ice Cold Leader program that will recognize exemplary community ambassadors.


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MillerCoors’ Tenth and Blake acquires Crispin Cider Co.

Tenth and Blake Beer Co., the craft and import division of Chicago-based MillerCoors, acquired Crispin Cider Co., Minneapolis. The acquisition gives the division a significant presence in the beer industry’s fast-growing hard cider category, according to the company.


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Heineken launches art contest for Black History Month

Heineken USA, New York City, announced its second annual Black History Month art contest. The brand will provide one consumer of legal drinking age a chance to win $5,000 and an opportunity to have his or her artwork featured in the 2013 Heineken Black History Month advertising campaign, which will span print, digital, point-of-sale and out-of-home advertising nationally in February of next year.


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Carriers and cases

After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.
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Brand differentiation

Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.
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2012 Beverage Bottler of the Year: Admiral Beverage Corp.

Mountain bottler elevates its business through diversification, community involvement
Stephanie Cernivec
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
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Crafting a different kind of cider

Crispin Hard Cider Co. targets expansion with premium offerings
jessica Jacobsen
Jessica Jacobsen
Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.
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