Beer

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Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.

The old saying goes, “There’s no ‘I’ in team.” It’s not too hard to apply that saying to the U.S. beer market as analysts recognize the role different tiers and segments play in the category’s efforts to bring its case and dollar sales positioning back to pre-recession levels.

 This month, Longmont, Colo.-based Oskar Blues Brewery integrated its brewing and restaurant roots to open its fast-craft-casual restaurant, ChuBurger.  

 “King of Beers” takes on a new meaning for Anheuser-Busch’s new Budweiser Black Crown beer, which won national distribution through the brand’s Project 12 initiative. 

 With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing.  

 Supporting its motto, “Everybody loves big cans,” Moat Mountain Brewing Co. launched its Bone Shaker Brown Ale in 24-ounce Rexam cans.  

On Jan. 31, the U.S. Department of Justice (DOJ), Washington, D.C., filed a civil antitrust lawsuit challenging Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) proposed acquisition of total ownership and control of Grupo Modelo, Mexico City. 

O’Fallon Brewery released its spring seasonal Rager Red Irish Ale, which is available through April.

Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, announced the winning beer of its Project 12 initiative: Budweiser Black Crown, brewed by Los Angeles brewmaster Bryan Sullivan.

Anheuser-Busch InBev launched Shock Top Honeycrisp Apple Wheat, which combines Shock Top Belgian White beer with cider and spices.