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Home » Topics » Category Focus » Beer

Beer
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2013 Wholesaler of the Year: Louis Glunz Beer Inc.

Craft and import beers shine in distributor’s portfolio
jessica Jacobsen
Jessica Jacobsen
September 10, 2013

With a company history dating back to 1888, Louis Glunz Beer Inc. has been in business long enough to see the beer industry transform around it.


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Dos Equis reveals the details of its 2013 Masquerade program

Brand packaging dons a masquerade mask for Halloween-themed promotion
September 4, 2013

Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.


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The Sword Iron Swan Ale

August 23, 2013

Real Ale Brewing Co. released its newest canned beer, The Sword Iron Swan Ale, named after the heavy metal rock band The Sword.


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About.com releases beer market infographic

Graphic highlights ingredients, consumption and nutrition
August 21, 2013

The New York Times Co.’s About.com, a website that provides consumers with information on numerous topics, released an infographic detailing aspects of the American beer market.


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Hornsby’s bold overhaul

August 16, 2013

Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.


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Coors Light enhances refreshment

August 16, 2013

As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.


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Stiegl transforms from bottles to cans

August 16, 2013

Following its launch in the American market in bottles last year, Stiegl Brewery’s Grapefruit Radler beer and grapefruit soda blend now is available in cans.


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Bud Light Platinum moves into aluminum

August 16, 2013

Anheuser Busch, a wholly owned subsidiary of Anheuser-Busch InBev, will nationally launch 11.5-ounce reclosable aluminum bottles for its Bud Light Platinum beer later this year.


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Miller Lite rewards designated drivers

August 16, 2013

Miller Lite and the Ford Motor Co. are rewarding designated drivers for helping with responsible consumption with a set of new wheels.


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Corona Extra grabs a slice of the moon

August 16, 2013

Crown Imports LLC, a division of Constellation Brands, expanded its Corona Extra brand into space via an interactive billboard in New York City called “Luna Corona” that used astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.


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