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White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.

In response to the recent flooding in Colorado, beverage companies are donating to the affected communities to help with the relief effort.

At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly, according to Chicago-based Technomic Inc.’s “Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights.” By 2015, Hispanics will account for 15 percent of the total U.S. LDA population; by 2045, one-quarter of the U.S. LDA population will be Hispanic, it reports.

Narragansett Beer Co. added Bohemian Pils to its year-round lineup.

The U.S. craft beer market has continued its upward trajectory trends. According to the Brewers Association (BA), American craft beer dollar sales rose 15 percent and volume grew 13 percent during the first six months of 2013.

Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging.

Helping extend the reach for its flagship beer, Lift Bridge Brewing Co. launched its Farm Girl Saison in four-packs of 16-ounce Rexam cans.

Redd’s Brewing Co., part of MillerCoors LLC, extended its Redd’s brand to include Redd’s Strawberry Ale.

With a company history dating back to 1888, Louis Glunz Beer Inc. has been in business long enough to see the beer industry transform around it.

Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.