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Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.

Although it’s common for siblings to attempt to out-compete each other as children, it’s less likely that it will result in a profitable business venture for them as adults. But for brothers Russ and Jim Klisch, what started out as a case of sibling rivalry over who could homebrew the better beer turned into a successful beer business.

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.

Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.

Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.

How do you imagine the typical brainstorming session goes? Imagine that brainstorming session is about creating new flavors of beer — a market that is growing in size and sophistication.

Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

Heineken USA is phasing out the original Strongbow Hard Cider recipe and replacing it with new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider.

Craft brewer 21st Amendment Brewery, San Francisco, appointed Dave Wilson as the company’s new partner and president. Wilson, who has been with the craft beer company since 2008, began as its national sales and marketing director when 21st Amendment first launched its canned craft beer in the market.