Beer

RSS

In sports, coaches and managers aren’t afraid of some healthy competition. The same can be said for the craft beer market. However, these brewers take healthy competition a step further to camaraderie.

Sierra Nevada Brewing Co. has come a long way from the early days when Ken Grossman, founder of the Chico, Calif.-based craft brewery, first began experimenting with homebrewing. After 34 years in business and countless expansions, the company is on the heels of completing its latest adventure: an East Coast facility.

Milton, Del.-based craft brewer Dogfish Head announced a “liquid and solid” partnership with Woolrich, Pa.-based American clothing maker Woolrich for a new craft beer.

Johnny Appleseed Hard Cider, a brand of St. Louis-based Anheuser-Busch, is working to break world records by building the world’s largest ice luge in Boston on June 19.

In celebration of its 25th anniversary, Gordon Biersch Brewing Co. has revived its first beer: Dunkles unfiltered dark lager.

Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.

Narragansett Brewing Co. introduced the second release in its “Hi Neighbor Mash-Up” series: Narragansett Del’s Shandy.

Goose Island Beer Co., a part of Anheuser-Busch,  launched the second of three new beers as part of its Imperial Series: The Ogden.

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.

Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, released its first wholly new brand in eight years: Johnny Appleseed Hard Apple Cider.