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Home » Topics » Category Focus » Beer

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AngryOrchard_minikeg_900.jpg

Angry Orchard launches limited-edition mini kegs

October 6, 2022

Just in time for spooky season, Angry Orchard is launching limited-edition mini kegs filled with a seasonally inspired hard cider that typically only can be purchased at the brand's Orchard in New York’s Hudson Valley. Dressed up in custom graphics featuring haunted versions of Angry Orchard’s iconic Orchard, these mini kegs are available to ship directly to drinkers across the country.


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CHUCKY: A Killer Wit Beer

October 3, 2022

Nothing screams Halloween quite like Chucky, so Elysian Brewing teamed up with USA Network and SYFY ahead of the second season of the hit TV series to release CHUCKY: A Killer Wit Beer, it says. 


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The Boston Beer Co. rewarding beer drinkers named Sam Adams ― or anything close

Craft beer brand offers to pay for cost of Samuel Adams beer in honor of Founding Father’s 300th birthday
September 26, 2022

To celebrate the 300th birthday of colonial firebrand Samuel Adams on Sept. 27, The Boston Beer Co., Boston, will cover the cost of a Samuel Adams for people named Sam, Samuel or Samantha Adams ― or anything close. If you're a Samir or a Samara or an Adam, that counts too, it says.


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Jack & Coke cocktail
Market Insights

Mixing up a profitable canned cocktail: Test for success – but not the old way

Proliferation of canned cocktails highlights importance of new testing models
Jason Chebib
September 21, 2022

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?


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Budweiser launches limited-edition packaging for FIFA World Cup

September 15, 2022

As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.


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Blake's Hard Cider unveils first imperial-style craft cider

Semi-sweet American Apple is one of many fall releases
September 13, 2022

Armada, Mich.-based Blake’s Hard Cider (BHC) recently added American Apple to its portfolio of core hard ciders. The semi-sweet craft cider is an imperial style, the first of its kind at BHC.


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Harpoon Dunkin’ Box O’ Beer mix pack returns for 5th season

September 8, 2022

For the fifth season, Harpoon Brewery and Dunkin’ are returning with fan-favorite beverages for adult beer and coffee lovers alike with the Harpoon Dunkin’ Box O’ Beer mix pack. Harpoon Dunkin’ Pumpkin Spiced Latte Ale is hitting shelves again, but with a new recipe to spice things up. It is joined by three new beers, all made with the taste of Dunkin’ coffee: Harpoon Dunkin’ Cold Brew Coffee Porter, Harpoon Dunkin’ Hazelnut Blonde Stout and Harpoon Dunkin’ Coffee Roll Cream Ale.


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2022 Wholesaler of the Year
Cover Feature

2022 Wholesaler of the Year: Reyes Beer Division

Employee culture drives success for wholesaler
jessica Jacobsen
Jessica Jacobsen
September 8, 2022

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.



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Spindrift_Spiced_Apple_Cider.jpg

Spindrift launches seasonal flavor: Spiced Apple Cider

Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022

Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says


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Limited-edition Bud Light NFL packaging returns

September 2, 2022

Bud Light is once again helping 21 and older fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans' respective rally cries and cheers. The new packaging also includes a “For the Fans” pack to rally fans no matter which team they rep.


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