Tea and Coffee

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Oakland, Calif.-based Numi Organic Tea has partnered with Mississauga, Ontario-based Mother Parkers Tea and Coffee Inc.’s RealCup brand to present Numi’s tea blends in a single-serve format.

Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately.

As a result of Daylight Saving Time taking place Sunday, March 9, Pernod Ricard USA’s Kahlua coffee liqueur inaugurated a new holiday — National Cocktail Your Coffee Day — on Monday, March 10.

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.

Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Winston-Salem, N.C.-based Krispy Kreme have reached a multi-year agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system. The companies plan to launch Krispy Kreme coffees in Smooth and Decaf varieties in K-Cup packs online at keurig.com, krispykreme.com as well as at participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the United States by the end of the year.

The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world. In an effort to align long-term interests, the companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Co. will purchase a minority equity position in GMCR.

As a result of a partnership between White Coffee Corp. and Joe DiMaggio LLC, a new line of Joltin’ Joe coffees launched in the United States.

Inspired by the signature coffees available at its doughnut shops, Winston-Salem, N.C.-based Krispy Kreme Doughnut Corp. is bringing its iced coffees to retail store shelves in ready-to-drink (RTD) bottles. Starting Feb. 10, RTD varieties of Krispy Kreme Original Glazed Iced Coffee and Krispy Kreme Mocha Iced Coffee will be available at more than 900 Walmart locations throughout the United States.

To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.

Inspired by popular handcrafted Starbucks lattes, Starbucks Coffee Co. launched Vanilla Latte and Caffé Mocha varieties in its Starbucks Via instant coffee format.