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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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Imbibe Ginger Root - Beverage Industry

Ginger provides value-added benefits to beverages

Clean-label association helps ingredient work in alcohol, non-alcohol products
Barbara Harfmann
April 23, 2018
The health-and-wellness movement and consumer demand for clean-label functional beverages is driving usage for the spicy, zesty taste of ginger in functional beverages
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Juice brands could benefit from expanding consumption occasions

Fortified juices offer greater potential for category
jessica Jacobsen
Jessica Jacobsen
April 13, 2018
Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption
Read More

Minute Maid announces new campaign

Marketing program encourages imperfect family moments
April 10, 2018

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., announced a new brand campaign that encourages parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.”


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detoxwater cryptokiwi

Detoxwater Cryptokiwi

March 29, 2018

Detoxwater, a brand of Superleaf LLC, added a sixth flavor to its lineup of aloe-infused water.


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Kristian Regale sparkling juices

Kristian Regále sparkling juices

March 15, 2018

Kristian Regále introduced two new sparkling juice blends.


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Bolthouse B line

Bolthouse Farms B Strong, B Balanced

March 13, 2018

Bolthouse Farms, a brand of Campbell Soup Co., announced Bolthouse Farms B line of products. 


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Tropicana Kids and Coco Blends

Tropicana releases kids’ drinks, coconut water blends

Tropicana Kids and Tropicana Coco Blends address latest consumer juice trends
March 13, 2018

Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., is announcing its newest product offerings: Tropicana Kids and Tropicana Coco Blends.


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Increased adoption core to cocktail mixer market growth - Beverage Industry

Increased adoption core to cocktail mixer market growth

Drink mixes experience declines
Amanda Del Buono
March 12, 2018
Cocktail culture, consumer experimentation and mixologist innovations are the core cocktail mixer growth-drivers, and younger legal-drinking-age consumers are at the center of these trends.
Read More
Passion Pickles Mixer

Passion Pickles Mixer

February 15, 2018

Cin Chili & Co. now offers Passion Pickles Mixer. 


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CoAqua

CoAqua

February 9, 2018

Cocos Coconut Trading Ltd. introduced CoAqua coconut water nationwide. 


Read More
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