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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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Welch's

Welch’s targets Generation X men in new campaign

Tough as Grapes highlights grape juice benefits
October 15, 2018

Welch's, Concord, Mass., launched its marketing campaign Tough as Grapes, which focuses on an audience of Gen X men with a tough and gritty look at how Welch's Grape Juice is made with one of the world's “toughest” antioxidants, the company says.


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Amazon Lockers at Union Station - Beverage Industry

Natural, organic retail channel continues to post growth

Refrigerated juices, functional drinks command most market share among beverages
jessica Jacobsen
Jessica Jacobsen
October 3, 2018
When it comes to grocery retailing, analysts are seeing how consumers’ desire for better-for-you food and beverages have contributed to the growth of the natural and organic retail channel.
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Katherine Lugar to assume top executive role with ABA

Lugar most recently served same role with AHLA
September 5, 2018

The American Beverage Association (ABA), Washington, D.C., announced that Katherine Lugar, president and chief executive officer (CEO) of the American Hotel & Lodging Association (AHLA), will join ABA as its new president and CEO later this year. Lugar will succeed Susan K. Neely, who led the ABA for 13 years. Neely was named president and CEO of the American Council of Life Insurers (ACLI) in May 2018.


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WTRMLN SLCE Lineup

WTRMLN WTR adds non-refrigerated line

WTRMLNSLCE available on Amazon, California retails stores
August 16, 2018

WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.


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Kroger explores options for Turkey Hill business unit

Branded products span ice cream and beverage aisles
August 8, 2018

The Kroger Co., Cincinnati, announced that the company is exploring strategic alternatives for its Turkey Hill business, including a potential sale.


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Stoneridge Orchards Tart Cherry Concentrate Bottles - Beverage Industry

2018 State of the Beverage Industry: Juice, juice drinks market play up health benefits

Premium juices, lemonades bright spot for declining category
Barbara Harfmann
July 11, 2018
As consumers turn to products with less sugar, some traditional beverage categories have seen the effects.
Read More
Kiki Maple 5 Bottles - Beverage Industry

All-natural plant waters gain traction

Coconut water, watermelon water drive growth
Barbara Harfmann
July 6, 2018
As consumers thirst for the hydrating benefits of water, they also are reaching for new flavors, varietals and types of bottled water, experts say.
Read More
ZICO Coconut Water offers new entry points for consumers - Beverage Industry

ZICO Coconut Water offers new entry points for consumers

Coconut water projected to be $1.5B industry by 2020
jessica Jacobsen
Jessica Jacobsen
June 28, 2018
As one of the category leaders within the coconut water market, ZICO has seen the evolution of the market and its consumer base.
Read More
Imbibe Ginger Root - Beverage Industry

Ginger provides value-added benefits to beverages

Clean-label association helps ingredient work in alcohol, non-alcohol products
Barbara Harfmann
April 23, 2018
The health-and-wellness movement and consumer demand for clean-label functional beverages is driving usage for the spicy, zesty taste of ginger in functional beverages
Read More

Juice brands could benefit from expanding consumption occasions

Fortified juices offer greater potential for category
jessica Jacobsen
Jessica Jacobsen
April 13, 2018
Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption
Read More
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