New sparkling water brand to debut ad campaign during Oscars
February 9, 2018
Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.
Comax Flavors conducted a study examining trends in beverage segment
January 12, 2018
Comax Flavors conducted a study that examined flavored water consumption habits and preferences to better understand consumers' behavior, usage and attitudes toward flavored water.
As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.
LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced it is championing arts in education in its fourth label design series. Although arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools, the company says. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works of three young artists who demonstrate the impact that art has had on their lives, it adds.