Bottled Water

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Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.

smartwater, a brand of The Coca-Cola Co., introduced two new additions to its lineup: smartwater alkaline and smartwater antioxidant. 

As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.

Hello Beverages LLC launched hellowater mini, a bottled water with zero sugar and a good source of fiber, the company says. 

Protein2o launched its latest product line: Protein2o Plus Energy, which boasts 125 mg of caffeine in addition to 15 grams of protein, the company says. 

Yönalé launched its self-titled line of fresh birch water, offering consumers a clean, plant-based beverage designed to boost the immune system, it says. 

Sparkling Ice, part of Preston, Wash.-based Talking Rain Beverage Co., announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design. With this new formulation, Sparkling Ice has successfully transitioned to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for, it says.