Carbonated Soft Drinks

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Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero. 

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.

Brooklyn Organics, a brand of BCGA Concept Corp., introduced the newest flavor joining its lineup of craft ginger ales: Guava. 

Kicktail Energy Mixers now offers its self-titled line of premium, all-natural cocktail mixers with caffeine, taurine and B vitamins for a boost without a distracting taste, the company says. 

Irving, Texas-based 7-Eleven Inc. is celebrating its 90th birthday on 7-Eleven Day (July 11).To celebrate its milestone birthday, 7-Eleven is inviting millions to enjoy a free Slurpee party, continuing the tradition that started on the retailer's 75th birthday in 2002.

Reed’s Inc., a Los Angeles-based handcrafted, all-natural beverage company, named Val Stalowir as its new chief executive officer (CEO). In conjunction with his appointment as CEO, Stalowir also will serve on the company’s Board of Directors.

Blue Sky, a brand of The Coca-Cola Co., launched its latest line extension: Blue Sky Zero Sugar, a craft soda sweetened with erythritol and stevia.