Carbonated Soft Drinks
Carbonated Soft Drinks RSS Feed RSS

ABA’s Susan Neely honored for leadership, service

Neely named 2017 Trade Association CEO of the Year
April 6, 2017

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.


Read More
Mtn Dew Label Series

Mountain Dew announces new Mtn Dew Label Series

Introduces Mtn Dew White Label, Mtn Dew Green Label
March 31, 2017

Following the success of Mtn Dew Black Label last year, Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., is creating the Mtn Dew Label Series — a line of premium sodas from Dew with unique flavors and herbal and citrus bitters. The new line of bold, yet refined, beverages now includes the citrus-flavored Mtn Dew White Label and the apple-kiwi flavored Mtn Dew Green Label, the company says.


Read More

DPS announces 2016 results

Net sales up 3 percent for the year
March 15, 2017

Plano, Texas-based Dr Pepper Snapple Group (DPS) announced that reported net sales were up for the fourth quarter as well as the year.


Read More
Perrier Sparkling Natural Mineral Water

Beverage brands stand out with new packaging

Perrier releases limited packaging
March 15, 2017
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
Read More
Ginger DRY

Ginger DRY Sparkling now in slim can

New aluminum cans designed for on-the-go consumption
March 15, 2017
DRY Soda Co. unveiled its Ginger DRY Sparkling flavor in easily transportable 12-ounce aluminum cans at the 2017 Winter Fancy Food Show. Ginger DRY Sparkling in 12-ounce aluminum cans and four-packs will be available beginning this month at select Kroger and Safeway stores nationwide with a suggested retail price of $5.99.
Read More

Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers
Barbara Harfmann
February 15, 2017
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
Read More
Sprite Cherry/Zero

Sprite launches Cherry, Cherry Zero flavors nationwide

Flavor inspired by insights from Coca-Cola Freestyle machines
February 13, 2017

After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.


Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!