Purchase, N.Y.-based PepsiCo brand Mountain Dew announced a sweepstakes to reward fans with an ultimate mega-gaming experience: the chance to play “Call of Duty: Modern Warfare 3” with three friends on a mega-sized stadium screen. Also, as part of the video game promotion, Mountain Dew is expanding its Mtn Dew Game Fuel line with a new Tropical flavor to join the variety.
Pepsi teamed up with Waltham, Mass.-based SavingStar, a national paperless grocery savings service, to offer shoppers savings on Diet Pepsi and Pepsi Max. The savings is activated through the brands’ respective Facebook pages. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers over the course of any number of shopping trips, they will receive $5 back.
Once a product makes it to the store shelf, brand appeal and package design can’t always carry it to success. That’s when companies turn to marketing. But when the market is filled with millions of individuals of various ages with different backgrounds, marketing can turn into a puzzle. Marketers are tasked with not only determining their message, but also the product’s audience and the best ways to reach them. If all of these pieces don’t fit, the brand’s target audience might not be enticed to purchase the product.
The Coca-Cola Co.’s Diet Coke brand launched a refreshed ad campaign as well as a limited-edition can design. The latest evolution of Diet Coke’s “Stay Extraordinary” campaign features a modern aluminum can design for fall and a new series of ads.
Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
Together with musicians Dizzee Rascal, Eliza Doolittle, You Me At Six and a number of London 2012 athletic hopefuls, Atlanta-based The Coca-Cola Co. launched a campaign soliciting nominations of inspirational young people in the U.K. to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. These young individuals, called Future Flames, will be recognized for the positive contributions they have made in their communities.
For The Coca-Cola Co., Atlanta, marking the 125th anniversary of when Coca-Cola was first served is less an opportunity to look back at the brand’s storied history, but an opportunity to highlight its momentum for the future.
The January premiere issue of 2020 kicks off with the Bottler of the Year profile on Refreshment Services Inc. (RSI) Key West. Readers also can clue-in on the latest developments and insight in reusable packaging, tracking technology in distribution, and new, convenient ways antioxidants are shining as ingredients. Readers also can check out new product releases, the latest in packaging, and innovations in the supermarkets space. The year in beverage has much in store, so read up now!
Check back throughout the month for additional content.