Carbonated Soft Drinks

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DRY Soda Co., Seattle, announced the debut of a new sophisticated sparkling beverage: Botanical Bubbly Reserve. 

To ring in the holiday season, MTN DEW, a brand of PepsiCo, released: MTN DEW Gingerbread Snap’d, a tasty new gingerbread cookie flavored beverage, bottled with a dash of cheer to celebrate those on the naughty list, the company says.

Wild Bill’s, a non-alcohol craft beverage company, expanded its portfolio to include low sugar sodas and seasonal fall flavors. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 

MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway. 

Jones Soda Co. revived its Turkey & Gravy Soda for the first time in more than a decade in a limited-edition 35,000-bottle run that coincides with Thanksgiving celebrations as well as the company’s 25th anniversary.

Seattle-based Jones Soda Co. announced a key expansion of its retail footprint with the addition of 210 Meijer stores in six Midwest states. The agreement adds a new marquee regional retailer to Jones Soda’s portfolio, it says.

PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.

MTN DEW, a brand of PepsiCo, announced the launch of its newest flavor: MTN DEW Uproar, a berry kiwi flavor with a Dew twist, which can only be found for a limited time at Food Lion stores, the company says.