Carbonated Soft Drinks

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PepsiCo Inc., Purchase, N.Y., announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future. These hubs, located in Dallas and Barcelona, Spain, are expected to create more than 500 new, high-caliber data and digital jobs during the next three years, bringing additional opportunity to the regions. By creating state-of-the-art spaces designed for real-time collaboration, the talent and capabilities housed in these Digital Hubs will drive PepsiCo's digitalization agenda and create a strong, global digital delivery network, the company says.

MTN DEW, a brand of PepsiCo, announced the launch of its newest flavor: MTN DEW Uproar, a berry kiwi flavor with a Dew twist, which can only be found for a limited time at Food Lion stores, the company says. 

Austin, Texas-based Whole Foods Market’s global buyers and experts unveiled their Top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions. Buzz-less spirits, yuzu, reducetarianism and functional beverages made with prebiotics and botanicals are among the food influences expected to rise in popularity next year.

The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.

Purchase, N.Y.-based PepsiCo, the NFL and Roc Nation officially announced the Pepsi Super Bowl LVI Halftime Show lineup: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The trailblazing musicians will take the stage at SoFi Stadium in Inglewood, Calif., on Feb. 13, 2022, airing on NBC and Telemundo and streaming live on Peacock. 

By hosting entries on TikTok this year, the brand invites students to tap into their creativity reaching them on a platform in which they are highly engaged. Students can win up to $100,000 in tuition during the 2021-22 college football season.

Blake Lively announced the launch of Betty Buzz, a new line of non-alcohol, sparkling mixers made from clean ingredients.

Flying Cauldron, the non-alcohol butterscotch beer from Reed’s Inc., celebrated the birthday (July 31) of everyone’s favorite wizard — Harry Potter — with its new Flying Cauldron 16-ounce can and a big giveaway. 

Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action.