New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014
Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.
The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.
Soft drinks company to purchase 10 percent minority stake in coffee company
February 6, 2014
The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., have signed a 10-year agreement to collaborate on the development and introduction of The Coca-Cola Co.’s global brand portfolio for use in GMCR’s forthcoming Keurig Cold at-home beverage system. Under the global strategic agreement, GMCR and The Coca-Cola Co. will cooperate to bring the Keurig Cold beverage system to consumers around the world. In an effort to align long-term interests, the companies also entered into a Common Stock Purchase Agreement whereby The Coca-Cola Co. will purchase a minority equity position in GMCR.
Online sharing will support Boys & Girls Clubs of America
January 27, 2014
Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.
The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.