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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Diet Pepsi partners with actor Josh Duhamel to surprise fans

September 16, 2013

This summer, Diet Pepsi teamed up with actor Josh Duhamel to surprise Diet Pepsi fans in stores.


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Caffeine Free Ski is back by popular demand

September 16, 2013

In response to consumer and distributor requests, The Double Cola Co. brought its Caffeine Free Ski back to store shelves.


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Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign

Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.


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Mountain Dew, Doritos to host Every 2 Minutes auctions

Brands give fans the chance to bid for Xbox One systems
September 3, 2013

This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.


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Pepsi releases Beyoncé ‘Dance for a Chance’ super fan video

Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”


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Sprizzi allows customers to make single-serve beverages at home

August 16, 2013

Sprizzi Drink Co Inc. launched a same-named at-home beverage machine for single-serve portions.


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Coke Zero takes consumers to a new dimension with 3-D ads

August 16, 2013

Hold onto your 3-D glasses! Coke Zero took advantage of stereoscopic and visual technology to launch its “Liquid Dream” theatrical ad in 3-D.


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Jones Soda launches Michigan-themed series

Limited-edition Jones Sodas bottled and sold in Michigan
August 13, 2013

Jones Soda Co., Seattle, announced the launch of its Michigan-themed Jones Sodas, which are bottled and sold exclusively in Michigan.


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The Double Cola Co. expands beyond the CSD market

Company builds on its rich history
jessica Jacobsen
Jessica Jacobsen
August 12, 2013

With a company history that spans more than 90 years, The Double Cola Co. has a lot from which to pull influence. But the Chattanooga, Tenn.-based company isn’t resting on its laurels. Instead, it continues to give its established brands a contemporary touch and is now making its first push beyond the carbonated soft drink (CSD) market, which has been its sole focus until recently.


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The Coca-Cola Co. reports Q2, YTD 2013 results

North America market reports growth in sparkling, still beverages, juice drinks
July 16, 2013

The Coca-Cola Co., Atlanta, reported its second quarter and year-to-date 2013 results. Globally, the company reported volume growth of 1 percent in the second quarter and 3 percent year-to-date as well as global volume and value share growth in total non-alcohol ready-to-drink (NARTD) beverages as well as in both sparkling and still beverages.


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