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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Double-Dry ginger ale’s youthful, iconic reintroduction

March 15, 2013

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.


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GuS – Grown-up Soda’s bright alterations

March 15, 2013

Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.


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Up Close With: C&C Cola

C&C Cola keeps distributors and consumers in mind
Jennifer Storelli
March 11, 2013

For brands with a rich history, the challenge often is to find fresh ways to stay relevant to new generations of consumers.


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DPS signs agreement to reacquire distribution rights in Asia-Pacific

Several other non-carbonated beverage brands included in agreement
March 4, 2013

Dr Pepper Snapple Group (DPS), Plano, Texas, announced that it has reached an agreement with Mondeléz International Inc., Deerfield, Ill., to reacquire the distribution rights for Snapple and several other non-carbonated beverage brands in parts of Asia-Pacific.


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Big Red gives fans the chance to be a hero

February 18, 2013

 Big Red is giving everyday Joes the opportunity to be an action hero like John McClane, the hero of the “Die Hard” movie saga, for a day.  


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Manufacturers offer consumers nutritional balance

Jennifer Storelli
February 11, 2013

 The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.  


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Cheerwine’s ‘Cane in a Can’

January 15, 2013

Cheerwine announced that it will introduce a four-pack of 12-ounce sleek cans launching in California for initial distribution on the West Coast. 


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2013 Beverage Bottler of the Year: Pepsi Bottling Ventures

People and partners are building blocks for PBV
jessica Jacobsen
Jessica Jacobsen
January 11, 2013

Being the nation’s largest privately held Pepsi-Cola bottler is no easy feat, but for Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the dedication of its people and partners is how it’s able to maintain its high standards at the company’s 28 bottling and distribution facilities in North Carolina, New York, Maryland, Delaware, Vermont, Idaho and South Carolina.


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Coca-Cola acquires California bottler

January 3, 2013

Sacramento Coca-Cola Bottling Co. announced that it has been acquired by The Coca-Cola Co., Atlanta. Sacramento Coca-Cola Bottling is the sixth-largest independent Coca-Cola bottler in the United States, with territories in northern California, it says.


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V.O.’s varsity-level marketing

December 14, 2012

 In honor of the beverage’s 80th birthday, The Varsity restaurant in Atlanta rebranded its signature The Varsity Orange (V.O.) drink to reintroduce it to a new generation of consumers.  


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