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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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The Coca-Cola Co. reports Q3, YTD 2013 results

Company reports 25th consecutive quarter of value share growth
October 15, 2013

The Coca-Cola Co., Atlanta reported its third-quarter and year-to-date 2013 results, noting continued global value share gains in total non-alcohol ready-to-drink (NARTD) beverages. Worldwide volume grew 2 percent in the quarter and year-to-date, with North American volume up 1 percent in the quarter and year-to-date, the company reports.


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Double Cola announces ‘The Great Outdoors Sweepstakes’

Brand partners with L2 Boards to promote water sports
September 23, 2013

Chattanooga, Tenn.-based The Double Cola Co.’s Double Cola brand launched “The Great Outdoors Sweepstakes,” a promotion encouraging Chattanooga and the surrounding area consumers to celebrate the outdoor lifestyle. The sweepstakes is hosted in partnership with L2 Boards, an outdoor retailer also based in Chattanooga that offers stand-up paddle board (SUP) and kayak rentals and lessons as well as longboards and slacklines for purchase.


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Diet Pepsi partners with actor Josh Duhamel to surprise fans

September 16, 2013

This summer, Diet Pepsi teamed up with actor Josh Duhamel to surprise Diet Pepsi fans in stores.


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Caffeine Free Ski is back by popular demand

September 16, 2013

In response to consumer and distributor requests, The Double Cola Co. brought its Caffeine Free Ski back to store shelves.


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Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign

Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
September 9, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.


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Mountain Dew, Doritos to host Every 2 Minutes auctions

Brands give fans the chance to bid for Xbox One systems
September 3, 2013

This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.


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Pepsi releases Beyoncé ‘Dance for a Chance’ super fan video

Eight winners received VIP concert passes, meet-and-greet with the pop star
August 19, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand released a super fan video featuring the eight winners of its “Dance for a Chance” contest. The winners worked with pop star Beyoncé’s choreographer, Chris Grant, to create a unique video of them dancing to her hit song “Grown Woman.”


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Sprizzi allows customers to make single-serve beverages at home

August 16, 2013

Sprizzi Drink Co Inc. launched a same-named at-home beverage machine for single-serve portions.


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Coke Zero takes consumers to a new dimension with 3-D ads

August 16, 2013

Hold onto your 3-D glasses! Coke Zero took advantage of stereoscopic and visual technology to launch its “Liquid Dream” theatrical ad in 3-D.


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Jones Soda launches Michigan-themed series

Limited-edition Jones Sodas bottled and sold in Michigan
August 13, 2013

Jones Soda Co., Seattle, announced the launch of its Michigan-themed Jones Sodas, which are bottled and sold exclusively in Michigan.


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