Carbonated Soft Drinks

RSS

Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.

After a 12-year hiatus, Atlanta-based The Coca-Cola Co. is bringing back its Surge citrus-flavored carbonated soft drink.

With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.

Dr Pepper Snapple Group (DPS), Plano, Texas, signed a non-binding letter of intent to acquire the business assets of Davis Beverage Group and Davis Bottling Co. If completed, the acquisition would include most of Davis’ direct-store-delivery territory in Pennsylvania and a portion of its New Jersey territory as well as its production and distribution facilities, delivery vehicles, vending equipment and other assets.

This football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand is celebrating the countdown to each week’s game day with a new, fully integrated campaign. The campaign celebrates the countdown culture of stocking up for tailgate party foods, singing fight songs at pep rallies, and making signs to cheer on a favorite team while integrating traditional media, social media engagement and ESPN’s “College GameDay” TV show for a second year.

Coca-Cola Life, a reduced-calorie carbonated soft drink (CSD) sweetened with cane sugar and stevia leaf extract, will arrive in the United States this week, according to an Aug. 22 blog post by The Coca-Cola Co., Atlanta.

Seattle-based Jones Soda Co. released a new limited-edition premium soda flavor: Peanut Butter and Jelly (PB&J).

Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.

This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.

Building upon its full-calorie Astro Pop Soda line, which reflects its retro Astro Pop lollipop, Leaf Brands LLC introduced naturally sweetened, zero-calorie versions of the sodas.