Carbonated Soft Drinks

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Although cola continues to dominate the volume sales for the packaged carbonated soft drink (CSD) market, the staple flavor has seen its competition rise in the ranks.

This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.

Kristen Distributing Co. announced the addition of four new flavors to its line of Boots Beverages craft sodas. 

Rocky's Beverages LLC added its second product in its portfolio: Rocky's Ginger Beer. 

PepsiCo’s Mtn Dew brand released the newest flavor in the line: Mtn Dew Black Label. 

An extremely competitive beverage landscape didn’t stop Beth Wilson-Parentice from pursuing her passion. From managing a Starbucks in Connecticut, to creating concoctions in her Pennsylvania kitchen, Wilson-Parentice overcame financial, production and distribution hurdles to create her own line of natural, organic sparkling beverages.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.

Research and Markets, Dublin, announced the addition of Canadean Ltd's new report "United States of America Soft Drinks Review 2014" to its offering. The report provides a comprehensive overview of soft drinks markets with forecasts to 2017, the company says.

The start of the 2015-2016 school year is just around the corner, and students between the ages of five and 18 will continue to find healthier beverages and snacks in vending machines, a la carte lines and school stores due to the Smart Snacks in School regulation enacted by the U.S. Department of Agriculture (USDA) in July 2014.

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.