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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Bud Light party

Brands focus on large-scale campaigns

Caskers names top whiskeys
March 15, 2016

Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.


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Chattanooga Coca-Cola announces grand opening of new facility

Coca-Cola United makes $67 million investment in Chattanooga
March 3, 2016

Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn. 


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DRY Fuji Apple Update

Fuji Apple DRY Sparkling

February 25, 2016

Dry Soda Co. expanded its offerings with the launch of Fuji Apple DRY Sparkling. 


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Before 5 coffee cups

Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.


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Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans
February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent. 


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Fanta Berry - Mango

Fanta Mango and Fanta Berry

February 9, 2016

Fanta, a brand of The Coca-Cola Co., expanded its line of carbonated soft drinks with the addition of two new flavors — Fanta Mango and Fanta Berry. 


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Mtn Dew Kickstart expansion

Mtn Dew Kickstart lineup expansion

February 3, 2016

Mtn Dew Kickstart, a brand of PepsiCo, introduced four new flavors joining the lineup: Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. 


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Búho Soda

February 1, 2016

Mima Sodas S.A. de C.V., a Mexican-German beverage start-up, announced the U.S. market launch of Búho Soda. 


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Diet Coke It's Mine campaign

Diet Coke unveils new packaging design

Brand launches limited-time glass contour bottle
January 28, 2016

Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.


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Coca-Cola announces One Brand marketing strategy

Global program unites five brands
January 19, 2016

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.


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