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Mountain Dew SuperSnake

Mountain Dew creates snowboard, skateboard course on snow

Brand to debut 22-minute documentary on ABC
September 13, 2016

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says. 


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Cheerwine Kreme

Cheerwine Kreme

September 9, 2016

Carolina Beverage Corp. announced the launch of Cheerwine Kreme in North Carolina, South Carolina and parts of Georgia. 


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The Fizzi

SodaStream launches The Fizzi

At-home sparkling water system carbonates up to 60 liters of water
September 8, 2016

Airport City, Israel-based SodaStream International Ltd. announced the arrival of its newest sparkling water maker. Previously unveiled at the International Home & Housewares Show with the name Spirit, the entry-level machine,with the U.S.-specific name of The Fizzi, arrives on American retail shelves this month.


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Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative
jessica Jacobsen
Jessica Jacobsen
August 15, 2016
It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.
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KickapooJoy Juice

Kickapoo Joy Juice

August 11, 2016

A new addition to Cracker Barrel Retail Stores, Monarch Beverage’s Kickapoo Joy Juice now is available in 635 Cracker Barrel Old Country Stores in 42 states. 


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Starbucks emojis

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
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Coca-Cola reports Q2 2016 results

Net revenue declines 5 percent
July 27, 2016

Atlanta-based The Coca-Cola Co. reported its second quarter 2016 operating results. Reported net revenue declined 5 percent, while organic revenue grew 3 percent, according to the company. Global volume year-to-date grew 1 percent and was even for the quarter, it added. The company also gained global value share in the non-alcohol ready-to-drink beverage market, it says.


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Mountain Dew Pitch Black

Mountain Dew’s Pitch Black wins DEWcision

Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016

For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says. 


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Dr Pepper label designs

Dr Pepper launches unique label designs

PET bottles feature limited-edition labels
July 15, 2016
Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.
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