Mima Sodas S.A. de C.V., a Mexican-German beverage start-up, announced the U.S. market launch of Búho Soda. Lightly sweetened with USDA-certified organic blue agave syrup and stevia, the sodas offer as much as 60 percent fewer calories than traditional soft drinks, the company says. Búho Sodas are available in three flavors: Búho Naranjada with a blend of orange, tangerine and lemon juice; Búho Limonada with Persian lime juice and a hint of mint; and Búho Kola with lemon juice and a shot of caffeine. All of the sodas are free of artificial flavors or sweeteners, it adds. The new soft drinks are available in 12-ounce glass bottles and are available in select Mexican supermarkets for a suggested retail price of a suggested retail price of $1.45 per bottle.

Búho Soda
Mima Sodas S.A. de C.V., Santiago de Querétaro, México
Internet: www.buho-soda.mx
Distribution: Select markets
Ingredients: Búho Limonada: carbonated water, organic blue agave syrup, Persian lime juice, natural lime flavors, ascorbic acid (vitamin C), locust beam gum, natural mint flavors and stevia.