Company announces acceleration of refranchising plans
February 9, 2016
Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.
Mtn Dew Kickstart, a brand of PepsiCo, introduced four new flavors joining the lineup: Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.
Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.
For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.
Thirty-eight percent of consumers prefer aluminum cans when tailgating versus 26 percent who prefer plastic bottles. Thirty-six percent of consumers prefer cans at barbecues or picnics, compared with 30 percent who prefer plastic bottles.
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.