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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior
December 13, 2019
The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."
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PepsiCo’s Green Bond to fund sustainability initiatives

November 26, 2019
The net proceeds from the $1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo’s sustainability agenda, it says.
Read More
Soft Drinks with Glycolipids.

Natural glycolipids help control microorganisms in soft drinks

Dacryopinax spathularia glycolipids offers alternative to synthetic preservatives
Paul Marquardt
November 21, 2019
These natural glycolipids offer consumer-friendly marketing options while reliably protecting beverages from spoilage.
Read More
Pepsi Sparkling Rose

Pepsi launches Sparkling Rosé at BravoCon

Non-alcohol beverage inspired by Lisa Vanderpump, Bravosphere
November 13, 2019

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., is teaming up with Bravo to introduce Pepsi Sparkling Rosé, a zero-calorie, Rosé-flavored cola that’s a light and bubbly take on the popular wine, without the alcohol. 


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Katherine Lugar, president and chief executive officer of the American Beverage Association.

American Beverage Association marks 100th anniversary with eyes on the future

Association addressing sustainability, truck driver shortage with next initiatives
jessica Jacobsen
Jessica Jacobsen
November 7, 2019
As the trade association celebrated a century of refreshment, it welcomed a network of beverage industry executive leaders for its Centennial Advocacy Summit, which took place Oct. 28-30 in Washington, D.C.
Read More
Every Bottle Back

ABA, leading beverage companies announce Every Bottle Back

The Coca-Cola Co., Keurig Dr Pepper, PepsiCo team up to reduce plastic waste
October 29, 2019

America’s leading beverage companies — The Coca-Cola Co., Keurig Dr Pepper and PepsiCo — announced the launch of the Every Bottle Back initiative, an effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles.


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TrueRoot Brewing Co. Ginger Beer

TrueRoots Ginger Beer

October 14, 2019

TrueRoots Brewing Co. launched TrueRoots Ginger Beer, a ready-to-drink (RTD) beverage made from cold-pressed ginger and fresh lime juice. 


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PepsiCo Logo 2019

Green Bond from PepsiCo to fund key sustainability initiatives

Simon Lowden named chief sustainability officer
October 8, 2019

PepsiCo Inc., Purchase, N.Y., has priced the company's first ever Green Bond. The net proceeds from the $1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo's sustainability agenda, it says. The company also announced that it has named PepsiCo leader Simon Lowden as its first chief sustainability officer. In this new role, effective immediately, Lowden will be responsible for leading PepsiCo's Sustainability Office, including the Global Sustainable Plastics team and Global Sustainable Operations team.


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Dr Pepper Fansville

Dr Pepper ‘Fansville’ returns for 2nd season

Marketing campaign to run through college football season
August 19, 2019

Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.


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2019 State of the Beverage Industry

2019 State of the Beverage Industry

July 15, 2019

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.


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