MTN DEW Outdoor Grant submissions taking place through Oct. 25
September 25, 2020
To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.
Sprecher Brewing launched its first zero-sugar craft sodas. Packaged in a slim can, Sprecher Zero Sugar is available in Root Beer and Orange Dream varieties.
Jones-branded RV with Hawk celebrates #ItsMyCraft campaign
September 9, 2020
Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft.
QR codes on limited-edition bottles take citizen to registration site
September 1, 2020
Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.
Association will provide leadership in transition to circular economy for plastics
August 26, 2020
The American Beverage Association (ABA), Washington, D.C., announced it has joined the newly formed U.S. Plastics Pact as a Not-for-Profit Founding Activator. In this role, ABA will provide leadership in the transition to the circular economy for plastics and work with pact stakeholders to promote its acceleration, the association says.
Company on track to achieve goal of 100% recyclable or compostable packaging and 30% PCR content by 2025
August 26, 2020
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, published its 2019 Corporate Responsibility Report, highlighting a year in which the company made advancements on its goals to reduce packaging waste, improve energy and water efficiency and secure responsibly sourced coffee and brewers.
Grand-prize winner to receive 2021 Ford Bronco presented by LOCASH
August 17, 2020
MTN DEW, a brand of PepsiCo, Purchase, N.Y., is announcing a challenge for fans to Claim the Outdoors for a chance to win various prizes, including a brand-new 2021 Ford Bronco presented by country music duo LOCASH, it says. Other one-of-a-kind experiences up for grabs include a Grand Canyon hike for two, a fishing excursion with professional bass angler Gerald Swindle, tickets to a race with racecar driver Chase Elliott, outdoor gear and more.
Release coincides with Revv Up Your DEW Den contest
August 5, 2020
MTN DEW, a brand of PepsiCo Inc., Purchase, N.Y., is bringing a new beverage to fans who are looking to spark their day into high gear: MTN DEW SPARK, the company says.