Carbonated Soft Drinks

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With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.

Slice Soda announced the launch of its new Root Beer flavor. 

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia. 

The Coca-Cola Co., Atlanta, announced that its board of directors has elected Executive Vice President (EVP) and Chief Operating Officer (COO) Henrique Braun as CEO, effective March 31, 2026.

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

poppi is returning as The Official Soda of the Lakers and reintroducing its limited-edition Lakers Grape flavor, available exclusively across Southern California.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

Canela Media announced the launch of Sprite’s new holiday campaign, bringing Sippin’ Season to life with Sprite Winter Spiced Cranberry, engaging Hispanic American consumers who embrace the “ands” in their identity.

Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, a beverage line inspired by the iconic Airheads candy.