New Packages

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REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”

Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.

Rockin’ Protein made by Shamrock Farms announced that it is introducing a new addition to its refrigerated dairy case lineup: the Chocolate Rockin’ Protein 4-Pack. The multipack made its debut in Harris Teeter stores and has expanded to additional retailers nationwide.

Making its annual autumnal return, Dogfish Head Craft Brewery’s Punkin Ale is back. For the first time in its 29-year existence, it is available in six-packs of 12-ounce cans. Part of Dogfish Head’s Art Series, a yearly collection of four beers featuring artwork by a single collaborating artist, this year's Punkin Ale boasts packaging by Natalya Balnova.

Loverboy introduced a new Spritz Variety eight-pack and fan-favorite Black Cherry Vanilla Sparkling Hard Tea six-pack. The retail introductions follow exceptional performance through direct sales to Loverboy consumers, the company says. 

Elysian Brewing released its Pumpkin Variety Pack. Available nationwide, the 12-pack contains four varieties ― Night Owl, Punkuccino, The Great Pumpkin and Dark O’ The Moon ― with three bottles of each variety in the pack.

Making it easier for 21 and older consumers to rep their favorite team on Sunday and throughout the 2023 season, Bud Light’s limited-edition NFL team packaging is back for another year. With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors. 

JDE Peet’s announced its intention to launch a new paper pack for its soluble coffee ranges. This new paper pack solution will be recyclable. It is designed to create a more sustainable ecosystem in the soluble coffee market by incentivizing the reuse of existing glass jars and tin formats, it says. 

PATH announced the launch of two limited-edition Teenage Mutant Ninja Turtles: Mutant Mayhem bottles in partnership with Paramount Consumer Products. The bottles are available exclusively at Target stores nationwide and on Target.com.

Angry Orchard, a brand of The Boston Beer Co., is giving the people what they want this fall: more apple. To satisfy the masses, Angry Orchard is launching a new, exclusively-apple variety pack this fall: the Fireside Mix Pack. Featuring four apple flavors, including the OG Crisp Apple and some familiar favorites fit for the season.