Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.
In celebration of Pride Month, Fierce & Kind Spirits launched limited-edition Pride bottles housing the brand’s straight bourbon, newly launched Single Barrel Cask Strength bourbon and American vodka, as a tribute to the LGBTQ+ community.
Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.
Just in time for the official start of summer, Dogfish Head, Milton, Del., and Dan-O’s Seasoning are giving everyone another reason to fire-up their grills ― a limited-edition, collaborative grilling kit.
Jones Soda Co. announced the launch of 7.5-ounce mini cans with its new Jones Mini product. Jones is selling Jones Mini in 700 Walmart stores nationwide, with more retailers to follow.
This summer, Anheuser-Busch and its wholesaler partners are once again joining forces with Folds of Honor to release limited-edition Budweiser patriotic packaging.
Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.
Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.
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