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The Wyborowa Co., a business unit of Pernod Ricard, in collaboration with Crillon Importers Ltd. launched Wyborowa Wódka in the United States.

The Ocóo Corp. partnered with The Leading Salons of the World LLC to release Ocóo – The Beauty Drink in the United States.

Tequila Herradura, part of Brown-Forman Corp., released the third tequila in its Colección de la Casa lineup: Reserva 2014 Scotch Cask Finish.

Taking liquid concentrates into the alcohol segment, Seismix LLC introduced ZMix instant cocktail mixes.

MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., extended its Steel Reserve Alloy Series with a new Spiked Punch flavor.

Sunny Delight Beverages Co. will extend its Sparkling Fruit2O lineup with a new line of Lime Twists.

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., introduced Wild Turkey American Honey Sting liqueur.

Honeydrop Beverages launched two new cold-pressed juices featuring honey.

Diageo North America extended its Smirnoff vodka brand with a new Sours line.

In response to consumer demands for healthier products, Jones Soda Co. ventured past the carbonated soft drinks category and entered the sparkling water category with the launch of its new Jones Sparkling Water line.