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Prestige Imports LLC partnered with Wildlife Forever, the nonprofit conservation arm of the North American Hunting & Fishing Clubs, in the design, production and marketing of Rod & Rifle Bourbon and American Blended Whiskey.

Bai Brands LLC introduced its first summer seasonal beverage: Bai5 Molokai Coconut.

Heineken USA Inc., a subsidiary of Heineken International BV, launched limited-edition Newcastle Bombshell pale blonde ale.

Life is good Inc. is partnering with The J.M. Smucker Co. to launch a new line of packaged coffees late this summer.

Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, entered the U.S. cider market with Stella Artois Cidre.

For the first time since Sunny Delight Beverages Co. acquired the Veryfine juice brand from Kraft Foods Inc. in 2007, Veryfine is launching a new brand line.

Heaven Hill Distilleries Inc. launched High Rise Vodka, which uses winter wheat and limestone water from the Finger Lakes region of New York.

Ninkasi Brewing Co. added Sterling Pils to its Prismatic Lager Series.

Mode Drinks entered the coconut water market with Coco Fresco Pure Coconut Water.

Starr Hill Brewery released its summer seasonal, Grateful Pale Ale.