Natural Products Expo West/SupplyExpo defied the recession last month, with more than 53,000 attendees during the show at the Anaheim Convention Center. See some of the news and new product highlights from the show.
Starbucks Coffee Co. launched Via Ready Brew, an instant coffee made with coffee beans sourced from the top 3 percent of the world’s coffee supply, the company says. Via Ready Brew is pre-portioned into single-serve packets and packaged in books of three or boxes of 12, retailing for $2.95 and $9.95, respectively. Colombia and Italian Roast are the initial flavors in the line. The planned national rollout of Starbucks Via Ready Brew is fall of this year, but the product currently is available in Seattle and Illinois Starbucks stores.
Pepsi-Cola North America released Pepsi Natural, made with sparkling water, natural sugar, caramel and kola nut extract. The product is packaged in 12-ounce glass bottles and is available in single-serve and four-packs, which retail for $1.40 to $1.79 and $3.99 to $4.49, respectively. Pepsi Natural is available in 10 regional markets: Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Las Vegas and New York.
Hint Essence Water re-launched Hint Kids targeted as a grab-and-go drink pack for kids, the company says. The kids’ drinks are available in Strawberry-Kiwi, Tropical and Watermelon flavors. Hint Kids is packaged in 11-ounce Tetra Paks, which is a new package for the product.
The Jacob Leinenkugel Brewing Co. released Leinenkugel’s Classic Amber, a malted lager. Classic Amber is a blend of two-row and six-row malts and four varieties of hops. The product contains 4.9 percent alcohol by volume and is available in bottles in six- and 12-packs and on draft. Classic Amber retails for $6.99 to $7.99 for a six-pack.
Raw Foods International Inc. released Raw, a line of unpasteurized, preservative-free vegetable and fruit juices. When a beverage is pasteurized, many of the nutrients are killed, the company says. Raw uses ingredients that have a medicinal value to the body, such as cucumber, which cools the body down, it says. Raw is available in Cucumber Pineapple Juice, Cranberry Ginger, Carrot Lemonade, Tropical Medley and Beetroot Magic flavors. A 16-ounce bottle retails for $3.89.
The Gatorade Co., a division of PepsiCo, reformulated its Gatorade Tiger Focus. The product includes theanine, which when combined with carbohydrates and hydration, helps promote mental focus, the company says. Gatorade Tiger Focus also provides vitamin E, and has half the calories and 25 percent more electrolytes than Gatorade Thirst Quencher. Gatorade Tiger Focus will be available at grocery stores in a 32-ounce bottle and 16.9-ounce eight-packs, and at convenience stores in a 32-ounce and 16.9-ounce bottles.