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Home » Topics » New Products

New Products
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Monster Hitman

February 16, 2009
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Monster Beverage Co. released Monster Hitman Energy Shooter. The 3-ounce energy shot provides consumers a 5,000-mg. energy blend, including glucose, L-carnitine, caffeine, inositol, guarana, glucuronolactone and maltodextrin. No more than one bottle should be consumed every four hours, the company says. Monster Hitman Energy Shooter features the iconic ‘M’ in front of a circular target on the bottle. Each 3-ounce shot retails for $2.99.
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Sprite Green

February 16, 2009
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The Coca-Cola Co. unveiled Sprite Green, a reduced-calorie beverage made with Truvia, Coca-Cola’s stevia-based natural sweetener. Sprite Green contains 50 calories per 8.5-ounce serving and 5 percent lemon juice. The beverage was created to appeal to active young adults, the company says.
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New Products - February

February 16, 2009
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Odwalla Inc., a part of The Coca-Cola Co., introduced two reduced-calorie drinks to its product portfolio.


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Dry soda flavors

January 15, 2009
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Dry Soda Co. released two new flavors for the first time since 2005. The flavors are Juniper Berry and Vanilla Bean, and the sodas join the company’s Kumquat, Lavender, Lemongrass and Rhubarb flavors. Vanilla Bean Dry contains 60 calories and is aromatic and lightly sweet; and Juniper Berry Dry carries 50 calories and is accentuated with a pine essence, the company says. The products also are made with fruit or herb extracts and sweetened with 14 to 19 grams of cane sugar. The sodas are packaged in 12-ounce single-serve bottles and four-packs, which retail for $1.69 and $5.99, respectively. Twelve-bottle shippers also are available online.
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Family-sized white tea

January 15, 2009
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Inko’s LLC launched a new size for its RTD iced white tea line. Flavors including White Peach, Blueberry and Unsweetened Mint now are available in 64-ounce multiserve containers. Inko’s brews contain 28 calories per serving and its Unsweetened Mint flavor has zero calories. In addition, the teas are made with less than 3 mgs. of caffeine per serving. Inko’s 64-ounce family-sized White Teas are packed eight to a case and join the company’s line of nine 16-ounce RTD iced white teas and Inko’s White Tea Energy drink. The 64-ounce containers retail for $3.99 each.
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Leinenkugel's 1888 Bock

January 15, 2009
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The Jacob Leinenkugel Brewing Co. released Leinenkugel’s 1888 Bock, which is based on the Leinenkugel family’s original bock recipe, and was brewed using a 20- to 25-day cold lagering process that gives it a smooth toasted malt flavor. The product contains 5.1 percent alcohol by volume and is sold in six-, 12- and 24-packs and on draft. The six-pack retails for $6.49 to $7.99, and will be available until March.
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January New Products

January 15, 2009
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Nestea launched Red Tea Pomegranate & Passion Fruit as an addition to its line of ready-to-drink iced teas.


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Muscle Milk Light

December 15, 2008
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CytoSport Inc. unveiled Muscle Milk Light with 160 calories vs. the original 270 calories. Muscle Milk Light is available in Chocolate, Vanilla Crème and Strawberries ’n Crème flavors. The product is packaged in a 14-ounce bottle with a screw-top. Muscle Milk Light has a complete daily dose of “healthy fats,” protein and carbohydrates in one bottle, the company says. Each bottle is priced at $3.79.
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Vitamin + Fiber Water

December 15, 2008
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Ly Brothers Corp. Inc. introduced Vitamin + Fiber Water, a functional beverage that provides more than 7 grams of fiber in each bottle. The drink also contains vitamins C, B, A and has no preservatives or additives. The 20-ounce bottle is available in Guava Groove, OrangeUHappy, Mellow Mango, Pomehydrate, Lychee Luv and Peach Ecstasy flavors. Each bottle is priced at $1.99.
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Metroelectro

December 15, 2008
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Soma Beverage Co. introduced Metroelectro Micronutrient Water, a bottled water that combines antioxidants, electrolytes and zinc without sweeteners or calories. The beverage is packaged in a 20-ounce bottle and retails for $1.29 to $1.59. Metroelectro is the company’s first brand extension since Mintwater released in 2004.
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